:: where data, strategy and growth align
We help brands grow with clarity.
When data is disconnected, strategy drifts.
When strategy drifts, growth stalls.
We align the three, so every decision, channel, and investment works together.
Senior-level thinking. Hands-on execution.
Built for brands that want measurable momentum.
:: what we do
Companies are at different stages of maturity. They all have their identified goals, but what is consistent is the ask of the goals change daily. Fujo is here to help focus the goals into an actionable roadmap for you and your Company.
When do we step in?
- Growth feels inconsistent
- Ecommerce performance isn’t scaling
- Marketing channels aren’t aligned
- Reporting doesn’t drive decisions
- Leadership needs experienced perspective
We bring structure to complexity and turn insights into action. Because growth shouldn’t feel chaotic. It should feel intentional.
:: about fujo
Fujo began as our consulting firm more than a decade ago.
We stepped away intentionally to sit inside brands, lead teams, own revenue, and deepen our experience at the highest levels of digital and e-commerce leadership.
Now, with 50+ years of combined experience, we’ve returned—sharper, more experienced, and deeply aligned in how we help companies grow.
We’ve been inside:
- Enterprise organizations
- High-growth brands
- Global DTC businesses
- Founder-led companies
We’ve built the roadmaps.
We’ve rebuilt the tech stacks.
We’ve owned the P&L.
Now we help others align what drives growth.
:: alignment drives performance
Our Philosophy.
Most companies don’t have a growth problem.
They have an alignment problem.
- Data lives in one place.
- Marketing runs in another.
- Strategy sits in a deck.
- Leadership wants clarity.
We close those gaps.
When data informs strategy and strategy guides execution, growth becomes predictable, scalable, and sustainable.
:: daran and sandy
a little about us. we love what we do and we love this incredible industry that has allowed us to fulfill our on-going curiosity and help companies grow.
DARAN JOHNSON
Analytics architect. Marketing System strategist. Performance optimizer.
With 25+ years in analytics, data strategy, and performance marketing, Daran turns complexity into clarity. He builds frameworks that allow teams to make smarter decisions faster.
He brings:
- Analytics architecture and governance
- KPI and dashboard design
- Attribution and incrementality clarity
- Performance optimization
He believes what gets measured thoughtfully, grows intelligently.
SANDY JOHNSON
Digital growth strategist. Ecommerce operator. Brand thinker.
With 25+ years leading digital transformation and DTC growth across premium and consumer brands, Sandy understands how to connect brand vision with revenue reality.
She brings:
- Ecommerce and DTC leadership
- Omnichannel strategy
- Lifecycle and retention expertise
- Executive-level perspective
She believes growth should be intentional, measurable, and sustainable.