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:: where data, strategy and growth align

We help brands
grow with clarity.

When data is disconnected, strategy drifts.
When strategy drifts, growth stalls.

We align the three — so every decision, channel, and investment works together.

Senior-level thinking. Hands-on execution.
Built for brands that want measurable momentum.

Let’s Talk

:: what we do

Structure for the complex.
Clarity for the road ahead.

Companies are at different stages of maturity. They all have identified goals — but what’s consistent is that those goals shift daily. Fujo is here to focus the noise into an actionable roadmap for you and your company.

When do we step in?

  • — Growth feels inconsistent
  • — Ecommerce performance isn’t scaling
  • — Marketing channels aren’t aligned
  • — Reporting doesn’t drive decisions
  • — Leadership needs an experienced perspective

“We bring structure to complexity and turn insights into action.”

Because growth shouldn’t feel chaotic — it should feel intentional.

:: about fujo

Operators first.
Consultants second.

Fujo began as our consulting firm more than a decade ago. We stepped away intentionally — to sit inside brands, lead teams, own revenue, and deepen our experience at the highest levels of digital and e-commerce leadership.

Now, with 50+ years of combined experience, we’ve returned — sharper, more experienced, and deeply aligned in how we help companies grow.

We’ve been inside

  • ↗ Enterprise organizations
  • ↗ High-growth brands
  • ↗ Global DTC businesses
  • ↗ Founder-led companies

We’ve built the roadmaps. We’ve rebuilt the tech stacks. We’ve owned the P&L.
Now we help others align what drives growth.

50+
Years Combined Experience
25+
Years Each in Digital & E-com
4
Brand Archetypes Served
1
Focus: Intentional Growth

Not advisory from the outside.
Perspective earned from the inside.

:: alignment drives performance

Most companies don’t have a growth problem.
They have an alignment problem.

Data lives in one place.
Marketing runs in another.
Strategy sits in a deck.
Leadership wants clarity.

We close those gaps. When data informs strategy and strategy guides execution, growth becomes predictable, scalable, and sustainable.

:: daran and sandy

A little about us — we love what we do and we love this incredible industry that has allowed us to fulfill our ongoing curiosity and help companies grow.

Sandy Johnson

Digital growth strategist. Ecommerce operator. Brand thinker.

With 25+ years leading digital transformation and DTC growth across premium and consumer brands, Sandy understands how to connect brand vision with revenue reality.

She brings

  • › Ecommerce and DTC leadership
  • › Omnichannel strategy
  • › Lifecycle and retention expertise
  • › Executive-level perspective

She believes growth should be intentional, measurable, and sustainable.

Daran Johnson

Performance marketing & growth. Strategy, data & optimization.

With 25+ years in performance marketing, marketing data strategy, and optimization, Daran turns complexity into clarity. He designs frameworks that allow teams to make smarter decisions, faster.

He brings

  • › Data infrastructure
  • › Process automation
  • › Attribution and incrementality clarity
  • › Performance optimization

He believes what gets measured thoughtfully, grows intelligently.

:: services

Everything we do centers around alignment. Engagements range from focused 90-day intensives to ongoing advisory partnerships.

Digital & Ecommerce Strategy

  • Growth roadmaps
  • Ecommerce optimization
  • Channel integration
  • International expansion strategy

Data & Measurement

  • KPI frameworks
  • Data infrastructure guidance
  • Predictive analytics
  • Attribution clarity

Growth & Performance

  • Acquisition efficiency
  • Retention and lifecycle strategy
  • Media mix evaluation
  • Revenue acceleration initiatives

Executive Advisory

For founders and senior leaders who want seasoned partners in the room, not just presentations.

Start the Conversation

We work best with

✓ Founder-led brands entering their next growth phase
✓ E-commerce businesses needing strategic recalibration
✓ Companies preparing for scale or global expansion
✓ Organizations that value clarity over noise

If you’re looking for surface-level marketing advice, we’re not the right fit.
If you want senior operators who think holistically and act decisively — we should talk.

:: schedule a conversation

Ready to make your
next phase intentional?

We’d love to understand your goals, uncover the gaps, and help turn alignment into momentum.