A Series to Understanding Marketing Performance (Pt. 2 — ROAS)
This article is also available on Medium. This is a 2nd in an 11 part series of articles on marketing performance. In Pt. 1, we created a dataset (which we’ll use in the article) and…
Most teams optimize what’s visible
Most brands look to marketing to improve performance. They optimize media spend, test creative, and push harder on CAC efficiency. And those things matter. But some of the most meaningful EBITDA gains I’ve seen weren’t…
Data-Driven Marketing: A Series to Understanding Marketing Performance (Pt. 1 — CPA)
This article is also available on Medium, you can click here to read it there. Marketing has evolved far beyond simple click-through rates and conversion tracking. Today’s performance marketers need to understand concepts like customer lifetime value…
Time Series Analysis in Python
If you want to read this article in Medium, you can find it here. Introduction Time-series analysis is a powerful way to predict events that occur at a future time. In this post I am…